Tim Hortons
We partnered with Tim Hortons—now a subsidiary brand of Restaurant Brands International Inc.— to create TimmyMe, the world’s first tap and pay closed-loop mobile wallet.
Client Challenge
Tim Hortons is a top 50 quick-service restaurant (QSR) with more than 4000 locations across North America. The company approached Clearbridge Mobile to help create a mobile payment solution to reduce customer queueing times. The solution needed to leverage its existing infrastructure including point-of-sale (POS) and two different payment processors. The main challenges Tim Hortons was facing included:
- Behind competition in the QSR space (no mobile solution)
- Operational inefficiencies at checkout
- Legacy point-of-sale infrastructure
Our Solution
Tim Hortons and Clearbridge Mobile partnered to deliver a mobile application with payment functionality using a proprietary mobile payment software development kit (SDK). The SDK was leveraged to build an HCE-enabled NFC and secure barcode mobile wallet solution – the first of its kind in the world. In less technical terms, this application can be likened to Apple Pay, before Apple Pay existed.
- Host Card Emulation (HCE) tap and pay functionality
- Make purchases via barcode scanning
- Pay for items using gift cards from device
- Enable mobile payments with no change to existing POS
The Results
TimmyMe was the world’s first HCE-enabled closed-loop mobile wallet. This gave Tim Hortons a competitive edge, establishing the company as an innovative leader in the QSR space. The app quickly proved successful in the market:
- 10% uptake in the 1st month of launch among Tim Hortons' total addressable market
- 30,000 customers used the app more than twice a week
- 2,000 transactions made per day during peak times
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