Building a Custom Mobile App vs. Using An Off-The-Shelf Product
A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. However, many companies are often uncertain about how to proceed with mobile app development. The first, and arguably the most important question to ask is whether to build a custom mobile app or […]
How to Leverage Big Data Streaming Analytics for OTT Content Personalization
The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior. We can view content whenever and wherever we choose, and […]
Pros and Cons to OTT React Native App Development
Cross-platform app development is now a major consideration for every OTT strategy, and for good reason. Unlike traditional non-OTT app development, where Apple and Android dominate the market with over 99% market share, the OTT space is much more fragmented. Roku, AppleTV, Amazon FireTV, Xbox, PS4, Chromecast, Smart TVs, Apple iOS, and Android are just […]
Download: The Ultimate Guide To New Streaming & Media App Engagement Strategies
If you’re a company in the media & entertainment space, then you know the 2020 global pandemic turned your whole business model on its head. The pandemic only accelerated an inevitable trend: your audience wants more content, on any device and anytime. Millennials are cutting the cord at head-spinning rates, if they’ve ever even […]
Mobile App Analytics: 5 Best Practices
In a previous article, we highlighted 12 mobile KPIs you need to be tracking to see more ROI. But, how do you go about gathering data for those KPIs? And once you’ve gathered that information, what do you do with it? This article will take a deeper dive into the world of mobile app analytics, […]
Track These 12 Mobile KPIs and See More ROI
A mobile app can be a lot of things to a lot of enterprises: a source of revenue, a communication tool, a way to raise brand awareness or a way to connect with customers amongst many others. However, many business leaders fail to recognize that a mobile app is not a “set it and […]
5 Mobile App Trends For 2021
While COVID-19 has forced businesses across many sectors to reduce or suspend operations, the pandemic has been a driver for the mobile tech industry. With numerous companies now in the throes of accelerated digital transformations, trying to adapt to the latest mobile tech to not only remain viable but meet customers’ increasing digital demands, 2021 […]
5 Mistakes Enterprises Make Outsourcing Mobile App Development
In many ways, mobile app development can transform business operations by delivering an engaging and effective way to interact with consumers. Over time, millions of smart, well-designed apps have allowed businesses to accomplish what was previously unimaginable; however, challenges arise when you have an exceptional idea, but lack the skill set to make it […]
[Infographic] 9 Common UX Design Mistakes to Avoid
![[Infographic] 9 Common UX Design Mistakes to Avoid](https://clearbridgemobile.com/wp-content/uploads/2019/07/UX-Design-Mistakes-1024x683.jpg)
“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” Jared Spool With today’s exceedingly competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app […]
5 Ways to Conduct Better User Experience Research
To survive in today’s app market, enterprises must invest in websites, apps, and services rooted in exceptional user experience. Creating that experience involves practicing design thinking and begins by establishing an extensive understanding of your target users’ lives and unmet needs. The best way to go about gaining that understanding is simply by conducting […]
